GROUP INQUIRIES = BIG VIBES
- Jennifer Flynn
- Apr 23
- 2 min read
Group inquiries = big energy, big potential, and BIG opportunities to shine. We’ve updated our Group Inquiry Email Templates with a fresh new vibe, and they’re now ready to roll in Dropbox (under “Email Templates” > Group Inquiry).
Here’s everything you need to know to reply like the pro you are (and not sound like a robot while doing it).
💌 What’s New?
We’ve split the templates into two categories — all bundled into one neat file:
Leisure Groups: weddings, reunions, retreats, and fun getaways.
Corporate Groups: business travel, offsite meetings, and team retreats.
Plus, there’s a follow-up template for use by Erika (or maybe you someday, wink wink 😉).
✅ DO THIS:
✔️ Cut + Paste the Right Template First: Use the correct category (Leisure or Corporate) — they include important links to our Group Booklet, Intake Form, and contact details.
✔️ Personalize the Message: Add their name, reference how the inquiry came in, and reflect their vibe. For example:
“We're so excited to hear you’re planning a lakeside retreat!. " OR "Thanks for reaching out about a wedding weekend — we love those!”
✔️ Acknowledge the "Ask": Even if we don’t offer something they've asked for (like catering or golf), we can still help:
“While we don’t provide catering directly, we’re happy to connect you with some local faves!”
✔️ Keep It On-Brand: The Grove voice = upbeat, welcoming, and warm — never stiff or overly formal. Think: professional with personality.
🚫 DON’T DO THIS:
❌ Send the Template Word-for-Word: Guests deserve more than a canned message. Personal touches make all the difference.
❌ Ignore Important Details: Read the whole inquiry. Mention their date, group type, or location interests to show we’re paying attention.
❌ Sound Like a Robot: This isn’t a call centre. You’re a living, breathing Grove human and that should shine through.
🧠 Quick Philosophy Check:
At The Grove, every group is more than just a booking — it’s a celebration, a gathering, a memory in the making. Whether it’s a bridal bash or a flock of birdwatchers (yes, really), your reply is their first taste of our magic. So make it WOW!
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